IDSA NY invites you Designing Innovation: Now & Beyond, followed by our annual holiday gala. Please RSVP to join us on the evening of Wednesday, December 10th.
Our panel includes leading thinkers across industrial design, design education, innovation, automotive, and venture capital. Please see below for more details about our stellar lineup of panelists.
Themes will include the most exciting recent innovations and those most promising for the future, as well as shifts in technology and culture that are creating change indesign and innovation locally and globally. The IDSA NY annual holiday gala will follow immediately after the panel.
This event is sponsored by Ford Motor Company as part of the Designing Innovation series.
Doors open at 6:30 PM; the panel starts promptly at 7:00 PM.
Wednesday, Dec. 10th | Cooper Union Great Hall, 7 East 7th Street, New York City
Rama Chorpash, moderator Director of MFA Industrial Design & BFA Product Design, Parsons the New School for Design
Rama Chorpash focuses on the exchange between people and everyday things.
Rama's designs have traversed a wide spectrum of project types, from innovative office furniture for Herman Miller to a humble potato masher. Embedded in each project is an exploration of social use. As a generalist industrial designer, developing benchmark products challenges him to express not only what role he plays in creating the useful and sublime, but in articulating complex frameworks of practice. Rama's work has been broadly exhibited, from the Museum of Modern Art to the San Francisco Museum of Modern Art and Design to Miami/Basel Art Fairs. He has had feature profiles in publications such as: Co.Design | Fast Company, The New York Times Style Magazine, and The New Yorker. Elle Décor listed Rama as one of the 10 most influential people in design. While engaged in his creative-practice, he is also an Associate Professor and Director of a new Industrial Design MFA at Parsons the New School for Design. As an educator he cultivates a critical inquiry exploring what products are, what they could be, and how they might tangibly posit positive change in an uncertain world.
Exterior Design Director, The Americas, Ford Motor Company As Exterior Design Director for The Americas, Craig oversees the exterior design teams developing new vehicles in North and South America. Craig previously was Design Director for Ford Asia Pacific, based in Melbourne, Australia where he led the design concepts and themes across a wide range of vehicles. Craig has a wealth of international experience, holding chief designer roles in Asia Pacific and North America as well as design manager and designer positions in Asia Pacific, North America and Europe.
The first American designer to work in the Jaguar Design Studio in Coventry, England, Metros later returned to America to lead the exterior and interior design concepts and themes for the 2004 Ford F-150. A key outcome of that program was to create a broader and more defined series walk to appeal to the varied lifestyles of truck customers, something that continues today.
Craig is a graduate of the College for Creative Studies in Detroit. He further expresses his creativity through industrial art, drawing inspiration from traditional hot rods, moon missions, street art and modern design movements. Each of his mixed media pieces incorporates materials found in unusual places, ranging from abandoned buildings and roadsides to junk yards and swap meets.
Ingrid Fetell Design Director, IDEO
Ingrid Fetell is a Design Director in IDEO’s New York office and founder of the blog Aesthetics of Joy. Pairing insights from neuroscience and psychology with a passion for human-centered design, she advocates for design's ability to promote greater wellbeing in the world. She puts this lens to work helping teams design products and services that cultivate happier, healthier, and more sustainable lives.
Ingrid brings over ten years of experience in design and branding, having led design programs for Target, Eileen Fisher, American Express, Diageo, Pepsico, and the US government, among others. Her writings have been published by Core 77, Psychology Today, Brandchannel, and Libertine, and she has been featured as a design expert by many sources, including The New York Times. She speaks regularly on the power of design to change the world.
Ingrid holds a Master’s in Industrial Design from Pratt Institute and a Bachelor’s in English and Creative Writing from Princeton University. She is a faculty member in the Products of Design program at the School of Visual Arts in New York City. Her design work has been exhibited at imm Cologne, Germany.
When not at work, you can find Ingrid reading science journals and traveling the globe in search of colorful, vibrant, joyful things.
Allan Chochinov Partner, Core77 Chair, SVA MFA Products of Design Allan Chochinov is the Chair of the new MFA in Products of Design graduate program at the School of Visual Arts in New York City, and a partner of Core77, a New York-based design network serving a global community of designers and design enthusiasts. Allan lectures around the world and at professional conferences including IDSA, AIGA and IxDA, has been a speaker and guest critic at various schools in including Yale University, Columbia School of Business, IIT and Carnegie Mellon. He has moderated and led workshops and symposia at the Aspen Design Conference, the Rockefeller Center at Bellagio, Compost Modern, and Winterhouse, and is a frequent design competition juror. Prior to SVA and Core77, Allan's work in product design focused on the medical, surgical, and diagnostic fields, as well as on consumer products and workplace systems. (Projects included work for Herman Miller, Johnson & Johnson, Federal Express, Kodak, A.C. Nielsen, Oral-B, Crunch Fitness and others.) He has been named on numerous design and utility patents and has received awards from The Art Directors Club, The One Club, I.D. Magazine, and Communication Arts. He serves on the boards of the AIGA, Designers Accord, Design Ignites Change, and DesigNYC.
Steve Schlafman Principal, RRE Ventures
Prior to joining RRE, Steve was a Principal at Lerer Ventures, one of NYC's most active seed funds. Steve was previously VP of Business Development at Stickybits Inc. /Turntable.fm and Director of Venture Investments at The Kraft Group, a diversified holding company focused on sports & entertainment, paper & packaging, real estate development, and private equity. Steve started his career at Massive Inc. and Microsoft in a variety of Business Development, Strategy and Corporate Finance roles. He regularly teaches at GA and Skillshare, and has guest lectured at Columbia Business School, Wharton, and Harvard Business School. Steve graduated with highest honors from Northeastern University. You can follow him on Twitter at @schlaf.
6:30 PM - Doors Open 7:00 PM to 8:00 PM - Panel Discussion and Q&A 8:00 PM to 10:30 PM - IDSA NY Holiday Gala